See the details, with more long sentences, in the announcement on the EU web site: EU research-financed film takes top award at European science media festival.
This will be somewhere to pass on details of events and other important news about the ABSW.
It is a way of bringing "RSS" capability to the ABSW.
The key bit is probably: "Application Deadline: July 15, 2006. U.S. media receive preference in selection.". (Our emphasis.)
Then again, some might balk at this bit: "Medical: Finalists must pass comprehensive physical and dental exams conducted at their own expense by their personal physicians and dentists and subject to screening by the U.S. Antarctic Program. Certain medical conditions may disqualify a candidate from visiting Antarctica, even if initially selected as a media visitor." (Their emphasis.)