First Name: Rob
Last Name: Ashton
Email: Send Email
Category of Membership: Public
Areas of expertise:
Rob is a writer, researcher and cognitive science nerd, specialising in the psychology and neuroscience of how we communicate.
It's always frustrated him that most of the communication advice pushed by self-help books and the media is based on a mixture of pseudoscience, hearsay and wishful thinking.
He’s therefore made it his mission to uncover peer-reviewed research in this area, sort fact from pure fiction and share the results.
He is also the founder of the learning company Emphasis (www.writing-skills.com), which he set up in 1998. That company has so far trained 50,000 people around the globe to transform their written communication.